Reflections On Real-Time Bidding & Search Retargeting In 2012

Reflections on Real Time Bidding and Search Retargeting in 2012

Reflections On Real-Time Bidding & Search Retargeting In 2012

Looking back, 2012 was a big year for both real-time bidding (RTB) as well as search retargeting . According to a recent report by eMarketer, RTB display ad spend was estimated to grow 98% in 2012 from 2011 levels. My guess is that many in our industry (me included) feel that estimate is low. As 2012 wraps up, it is a good time to take stock of what we learned and also to make observations that can carry us into 2013. Here are some of my thoughts as I think back over 2012: Real Time Bidding Is Safe For Brands As I look back over Simpli.fi’s 10 largest campaigns for 2012, I see that 9 of the 10 were for national brands. These high-volume campaigns delivered on sites that not only made it through Simpli.fi’s proprietary brand safety screens, but also in many cases, the brand safety screens of third-party ad verification companies. The effective cost-per-click (eCPC) for thes...

Full article: http://searchengineland.com/reflections-on-real-time-bidd...

Tweets

@DataParticle » 20 Dec '12, 6am
“@teddy777: Reflections on Real Time Bidding and Search Retargeting in 2012 [link] #RTB #datascience” >> good reading
@teddy777 » 20 Dec '12, 3am
Reflections on Real Time Bidding and Search Retargeting in 2012 [link] #RTB #datascience
@Kai_xkln » 19 Dec '12, 3pm
Reflections on Real Time Bidding and Search Retargeting in 2012 [link] via @sengineland #RTB #RTA #Searchretargeting
@fabo_nl » 14 Dec '12, 6pm
RT @AdwordsRobot: Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] [link]
@pachollini » 14 Dec '12, 3pm
RT @DoubleSenseCZ: Chcete dobré CPA? Nakupujte dobré imprese, vyšší CPT nevadí. [link]
@DoubleSenseCZ » 14 Dec '12, 2pm
Chcete dobré CPA? Nakupujte dobré imprese, vyšší CPT nevadí. [link]
@seotweetz » 14 Dec '12, 7am
RT @TuPropiaEmpresa: Reflections on Real Time Bidding and Search Retargeting in 2012 (#SEO) [link] vía @sengineland
@ChrisGutknecht » 14 Dec '12, 7am
Why search marketers will make greater use of RTB and Display in 2013, via @sengineland [link]
@pwrrr » 14 Dec '12, 3am
RT @adreamgoeson: 「2012年のRTBと検索リターゲティングについて考える」という記事。いろいろと書いてありますが、最後の部分がやはり現場の今を表しているかなと思います。 "2012 was a big year for real-time... [link]
@adreamgoeson » 14 Dec '12, 12am
「2012年のRTBと検索リターゲティングについて考える」という記事。いろいろと書いてありますが、最後の部分がやはり現場の今を表しているかなと思います。 "2012 was a big year for real-time... [link]
@manolo_almagro » 13 Dec '12, 11pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] via @prismatic
@GGonzalez_1218 » 13 Dec '12, 7pm
RT @simpli_fi: If you haven't read our CEO's latest article on #RTB & #search retargeting in 2012 via @sengineland check it out now: [link]
@simpli_fi » 13 Dec '12, 7pm
If you haven't read our CEO's latest article on #RTB & #search retargeting in 2012 via @sengineland check it out now: [link]
@standeak » 13 Dec '12, 3pm
Nice article by @phrossed via @sengineland: Reflections On Real-Time Bidding & Search Retargeting In 2012 [link]
@faisalparuk » 13 Dec '12, 12pm
RT @SlingshotSEO: Reflections on Real Time Bidding and Search Retargeting in 2012 [link] via @sengineland
@PopsharedSearch » 13 Dec '12, 10am
Reflections On Real-Time Bidding and Search Retargeting In 2012 (Searchengineland - 262 retweets) [link]
@Insightfulirl » 13 Dec '12, 10am
A look back on RTB and Search Retargeting and what we can expect in the coming year via [link] @sengineland
@backpack1389 » 12 Dec '12, 10pm
RT @CLebiedzinski: Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back, 2012 was a… [link] #SEO
@gaurangmeister » 12 Dec '12, 9pm
#SearchEngineLand [link]
@_ThatJosh » 12 Dec '12, 9pm
SE Land: Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back, 2012 was a big year for bo... [link]
@simpli_fi » 12 Dec '12, 9pm
Our CEO @phrossed 's latest Search Engine Land article, "Reflections on Real Time Bidding & Search Retargeting in 2012" [link]
@simuddell » 12 Dec '12, 8pm
Good read - Reflections on Real Time Bidding and Search Retargeting in 2012 [link] #RTB #display cc @gregbeazley @ewvstephens
@RiaLafrancois » 12 Dec '12, 8pm
RT @Harney26: Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back… [link] #SEO @Webimax
@SERPbuddy » 12 Dec '12, 7pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] [link] #SEO #SEM #SMM
@seotweetz » 12 Dec '12, 7pm
RT @JohSteele1229: Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back… [link] #SEO @Webimax
@vinodkraju » 12 Dec '12, 7pm
#online #Marketing Reflections On Real-Time Bidding & Search Retargeting In 2012 [link]
@StefanieShonka » 12 Dec '12, 7pm
RT @soshableweb: #SEO Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #onlinemarketing
@soshableweb » 12 Dec '12, 7pm
#SEO Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #onlinemarketing
@WebTalk24 » 12 Dec '12, 7pm
Search Engine LandReflections On Real-Time Bidding & Search Retargeting In 2012Search Engine... [link] #SEO #SearchEngines
@yodoonl » 12 Dec '12, 7pm
Yodoo found: Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back, 2012 was ... [link] #google #seo
@bingoogyah » 12 Dec '12, 7pm
#bingoogyah Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back, 2012 was a big year for... [link]
@josephschaefer » 12 Dec '12, 7pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] new from @sengineland
@BethanyWesch » 12 Dec '12, 7pm
Now Reading: @sengineland Reflections On Real-Time Bidding & Search Retargeting In 2012 [link]
@ChadLuckie » 12 Dec '12, 7pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #Marketing #Business #Internet
@sweepstake100 » 12 Dec '12, 7pm
RT @smo4seo: Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #seo
@SEOLinkTagstic » 12 Dec '12, 7pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #seo #sem #serps #cpas #searchretargetig
@LeadsDubai » 12 Dec '12, 7pm
RT @TeishaCollins: Reflections on Real Time Bidding and Search Retargeting in 2012 [link] #SearchMarketing #Remarketing #RealtimeBidding
@TeishaCollins » 12 Dec '12, 7pm
Reflections on Real Time Bidding and Search Retargeting in 2012 [link] #SearchMarketing #Remarketing #RealtimeBidding
@troydean » 12 Dec '12, 7pm
[News] Reflections On Real-Time Bidding & Search Retargeting In 2012 [link]
@balakam » 12 Dec '12, 7pm
Reflections On #Real_Time_Bidding & #Search_Retargeting In 2012 [link] #Balakam
@RiaLafrancois » 12 Dec '12, 6pm
RT @DannyCaladay: Reflections On #RealTimeBidding & #SearchRetargeting In 2012: Looking back, 2012 was a big year for both... [link] #seo
@RiaLafrancois » 12 Dec '12, 6pm
RT @ADiamantidis: Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #seo #xl8marketing
@dock29 » 12 Dec '12, 6pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] @dock29
@ADiamantidis » 12 Dec '12, 6pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #seo #xl8marketing
@DannyCaladay » 12 Dec '12, 6pm
Reflections On #RealTimeBidding & #SearchRetargeting In 2012: Looking back, 2012 was a big year for both... [link] #seo
@seotweetz » 12 Dec '12, 6pm
RT @DavidSechelski: Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] @sengineland #seo
@seotweetz » 12 Dec '12, 6pm
RT @WebimaxDave: Reflections On Real-Time Bidding & Search Retargeting In 2012: Looking back… [link] #SEO @WebiMax
@ernieschell » 12 Dec '12, 6pm
RT @Szetela: RT @WebbytheLake: Reflections On Real-Time Bidding & Search Retargeting In 2012 [link]
@klaptrap » 12 Dec '12, 6pm
Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #klaptrap
@AwesomeSEM » 12 Dec '12, 6pm
[link] Reflections On Real-Time Bidding & Search Retargeting In 2012 [link] #SEM (retweet?)