Video SEO in 2017 Best Practice Guide - Portent

Are video and SEO part of your marketing plans in 2017?

According to a HubSpot survey , video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t. Companies like Google and Facebook have paid attention to video’s rise, and are making changes to adapt. Google SERP’s feature more video results and rich snippets than in the past, and Facebook is constantly tweaking how video plays on their platform. All of this means getting video right is more important than ever. The rewards are greater than ever, and the competition is only increasing from here on out (at least until everything is VR). This post will outline the basics of Video SEO and its implementation. Hosting One of the big questions to answer when deciding on a v...

Full article: https://www.portent.com/blog/seo/video-seo-2017-best-prac...