16 Apr '17, 7am

Why the future is all about #PASO — personal assistant search optimization https://t.co/SDbwdFj1Vq

Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the most popular PAs: Siri and Google Assistant. People often use those assistants to retrieve information. And where do you think those PAs get that information from? Somewhere on the web. Here’s what you need to know about how PAs will shape the future of SEO, and why I’m calling this a new category, personal assistant search optimization (PASO). They’re on smartphones Personal digital assistants are great because they’re portable. The reason they’re portable is that they’re on smartphones (though they can also be in home devices, computers and any device connected to the “Internet of Things”). Siri, of course, has been part of the iOS smartphone platform for several years now. Likewise, Google Assistant is available on the A...

Full article: http://searchengineland.com/future-paso-personal-assistan...

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