11 Dec '12, 6pm

Will 2013 Bring A Paid Link Resurgence?

Will 2013 Bring A Paid Link Resurgence?

With Google rolling out frequent changes, the last couple of years have been alternately amazingly fun and freakishly terrifying for anyone who builds links or has links built. It should be clear by now that your site can be harmed by poor quality links, whether you bought them or got them for free, or heck, didn’t even intentionally get them. I previously stated (in several places) that I thought negative SEO was more of a scare tactic than a reality but I’ve since changed my mind after witnessing it firsthand a few times. As much as some people like to think that links aren’t as important as link builders make them out to be, they’re still one of the easiest ways to cause harm to a site even if they’re no longer the easiest way to rank one. Google Adjusts Webmaster Guidelines; Panic Ensues With Google’s updated Webmaster Guidelines for link schemes I’m starting to think ...

Full article: http://searchengineland.com/will-2013-bring-a-paid-link-r...

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Your Link Building Blueprint for 2013

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grist.org 19 Dec '12, 12pm

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