11 Dec '12, 2pm

AdWords Christmas List: 6 New Features Google Should Add in 2013

AdWords Christmas List: 6 New Features Google Should Add in 2013

What’s on your Christmas list this year? For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list – please check it twice – this year I've been mostly nice. 1. Actual Numbers! Recently, I wanted to compare AdWords data from this November to traffic from last November. I turned on the comparison feature, chose my option and dates, and hit go. Nothing. Nothing happened. I couldn’t figure out what was going on! After talking with the the #PPCCHAT folks on Twitter, I realized that the functionality just wasn’t there…yet. You can only see this data in the graphs delivered in the AdWords platform. Coincidentally, I don’t have graphics display in my campaigns, because they don’t tell the whole story. I need numbers, conversion rates, etc. When I want to see trends...

Full article: http://searchenginewatch.com/article/2230960/AdWords-Chri...

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