10 Dec '12, 6pm

Google Forces Raven Tools to Kill Rank Tracking Tool

Google Forces Raven Tools to Kill Rank Tracking Tool

Popular search engine optimization, social media, and PPC metrics tool provider Raven Internet Marketing Tools has announced that it’s discontinuing its popular rank checker tool. This decision comes after failing to pass an annual Google AdWords audit. This decision comes as a shock to the SEO industry, which relies heavily on ranking data scraped from Google’s search results pages to gain insight into the effectiveness of SEO campaigns. But what does it mean for the future of the industry? A Look Back In order to predict what the future holds, let’s take a look at what steps Google has taken leading up to this most recent event. On January 29, 2012, the popular all-in-one SEO desktop software Market Samurai announced that it would switch from Google to Bing after Google made changes to its services that prevented Market Samurai from operating properly. From the blog entr...

Full article: http://searchenginewatch.com/article/2230945/Google-Force...

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@zoecello All will be well, so long as other data lovers come together.

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