10 Dec '12, 5pm

A Year-End Checklist For Evaluating Your Enterprise SEO Program

A Year-End Checklist For Evaluating Your Enterprise SEO Program

As the year comes to a close it is a good time to evaluate your enterprise SEO program and ensure that needed adjustments are made. The best time to do this is actually during budget season so you are able to make a case for additional resources as necessary. But, since budget timing varies from company to company, we’ll stick with a year-end approach to keep things simple. I’m going to focus on the way that SEO is managed and executed within the organization rather than the performance of specific campaigns, but it is important to note that the two are intertwined. In-House Team & Outside Support There are plenty of different models that work, but you need to be properly staffed and supported. Is the size of the primary in-house team sufficient? What roles and duties are currently underserved? Can you justify additional headcount? How can you increase productivity without...

Full article: http://searchengineland.com/a-year-end-checklist-for-eval...

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