10 Dec '12, 4pm

Public Relations: For When Being the Best Isn't Enough

Public Relations: For When Being the Best Isn't Enough

Be the Master of Your Domain. Every person on Earth should buy the domain for their full name as well as iterations of that name. Simply non-negotiable, if even to protect yourself. At the very least post contact information and your resume and bio to the site. Create profiles on the most popular social media properties – Twitter, Facebook , LinkedIn, etc. I don’t care what you use them for – but anyone in business today should be participating to some degree in these venues. Personally, I don’t post any personal information to any of these properties as I am private about my family, and no one needs to see pictures of my children or home. Everyone can use marketing as they best see fit – but the basics must be tackled. Creating Content is not optional. At minimum post 4x a year to any of the existing user-friendly platforms like Blogger or WordPress (very SEO and user-fri...

Full article: http://www.searchenginejournal.com/public-relations-being...

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