10 Dec '12, 2pm

Was There A Google Update A Few Days Ago?

Definitely seeing some weirdness across a few different sites/verticals. On a few sites, I noticed a spike in query impressions in WMT on the 5th, which settled down after that. Traffic followed a similar path. Kind of odd since there were no noticeable keyword moves that could not be attributed to something else like on page changes or new links, though there were many "minor" keyword position moves of the type that just kind of happen day to day. I have also noticed that some sites that really deserve the EMD filter (low quality, out of date, few links) are suddenly ranking very highly for their matched keywords, without any visible changes to the sites or link profiles. That also started after the 5th. Seems like it is worth a ping.

Full article: http://www.seroundtable.com/google-update-december2012-16...

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