09 Dec '12, 7pm

With Relevancy Totally Irrelevant to Its Success: What is Google?

Google has two different missions using human labor in rating Web pages for given queries. (1) Identify Web sources that practice ill-intention (cloaking, spamming, etc.) with clear boundaries. Google must have a huge black-list, and this exercise repeated quite often will update their black list. (2) Rate the quality of the Web pages (URLs) for a given query. This is the interesting part where the “balancing act” matters. I will iterate this part only going onward. But, I imagine that a big chunk of this effort is aimed towards the first mission. With its second mission, Google is trying the push the blue line (diagram above) to the right, in order to claim more territory in the long tail , doing so by using human labor. I’ll bet all queries supplied to the trainers will be on this boundary of long/fat tail . Then, Google will compare ratings by human labor to its algorit...

Full article: http://www.searchenginejournal.com/what-is-google/54114/

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