09 Dec '12, 3pm

@zoecello All will be well, so long as other data lovers come together.

@zoecello All will be well, so long as other data lovers come together.

I know I’m not the only one in this crowd who gets off on numbers. We are hanging out at the Raven Internet Marketing Tools blog, after all. Along with psychology (to get into minds), technical aptitude (to implement site needs) and a fierce drive for the cutting edge (to stay ahead of competition), data is a search marketer must-have. “Always be measuring” has become a mantra because data reveals… times our audience is looking for us: does traffic surge during a time of day or season of the year? hints as to what they want from us: are there consistencies where visitors bounce or new search terms we should consider? keys for improving a site’s performance: which copy, call to action or color scheme wins in A/B tests? …and so much more. Much of the magic starts with how data is sliced and diced so that patterns and connections reveal themselves. Think hard about that data....

Full article: http://raventools.com/blog/5-sexy-ways-to-undress-data/

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