30 Mar '17, 11am

How to Increase SEO Traffic by Updating & Thickening Old Blog Posts

Weigh Time to Update vs. Estimated Traffic Value: Here is a quick and dirty way to think about this: The average of the monthly unique visitors in the top five pages in the first image is ~1,490 unique visitors per month. If the upside is 15-30% traffic growth on those pages, and you call it 15%, that’s an extra ~200 unique visits a month (on a recurring basis). How much is that traffic worth to you? As in, what do you pay for similar traffic via PPC, and/or what’s the value of a visitor based on standard conversion rates and the value of a lead/sale? How much will it cost you to update the pages (you’ll have a better sense of this after reading through the process below)? Again, I think for most companies as you get into the 5-10k plus unique visits a month range, the effort will be worth the increased traffic. Think about estimated search volume the way you would a new a...

Full article: https://www.searchenginejournal.com/increase-seo-traffic-...

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