29 Mar '17, 11am

Google AdWords Dynamic Search Ads Adds Page Feeds, Expanded Ads & More

Google announced that their dynamic search ads solution has gained three new features. These features include page feeds, expanded ads and quality enhancements. Page Feed: With page feeds, you can use a page feed to specify precisely which URLs to use with your Dynamic Search Ads. Page feeds give you the performance of Dynamic Search Ads with the control of a feed. Google documents some cases on where you want to use this feature: Control. You want to make sure your Dynamic Search Ads only generate ads based on the URLs you specify and no others. In this case, use only one column of “Page URLs” and set your Ad campaign to “Use URLs from my page feed only.” Timing. You want to make sure Dynamic Search Ads show for your new products after you post them. In this case, use only one column of “Page URLs” for your new products and set your Ad campaign to “Use URLs from both Goog...

Full article: https://www.seroundtable.com/google-adwords-dynamic-searc...

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