29 Mar '17, 10am

secret

secret

10 SEO conferences. 7 cities. 2000+ attendees. 85 speakers. 93 presentations. SEJ Summit was just a twinkle in our collective eyes 3 years ago. We’ve learned so much since. We’re fortunate to enjoy consistently excellent ratings in attendee feedback surveys. Speakers ask to return every year. We’re able to attract talent from the industry’s leading companies such as Google, Microsoft, ESPN, and renowned speakers such as content strategist Ann Handley . One of my primary responsibilities is working with speakers. I make sure their content is relevant for SEOs, includes current and proven tactics, and is interesting. We don’t want to waste the audience’s time or money. One secret is an unusual requirement: every speaker must do a “dry run” of their presentation. A couple weeks before, the speaker and I get on a call. While sharing a screen, the speaker gives their presentati...

Full article: https://www.searchenginejournal.com/secret-sej-summit-not...

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