29 Mar '17, 10am

The Death of Organic Search (As We Know It)

The Death of Organic Search (As We Know It)

Four Ads on Top : In February 2016, Google took out of testing their move to put four AdWords ads on top of the search results for commercial queries. This obviously pushed the organic rankings down the page. Number of Organic Rankings Drops From 10 to 8.5 : According to Searchmetrics data released in October of 2016, the number of traditional organic search results dropped from 10 on both mobile and desktop to 8.5 on mobile and 8.59 on desktop. Local 3-Pack Includes Paid Listings : As Matt Southern reported right here on Search Engine Journal back in June, Google was spotted including a paid result along with two organic results in the local 3-pack. In August, a switch was made on mobile and a paid result was listed at the top of the local pack in the general results. More and More Carousels : Keeping his fingers on the pulse of things, Matt Southern has covered a lot of ...

Full article: https://www.searchenginejournal.com/death-organic-search-...

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