07 Dec '12, 2pm

Best Practices for Building Your 2013 Enterprise SEO Campaign

Best Practices for Building Your 2013 Enterprise SEO Campaign

Reporting based on role: Enterprise SEO assumes that there are different roles within a marketing organization – the VP of marketing interested in revenue from portfolio of sites; director of search looking at rank and conversions from a subset of sites; and SEO managers seeking insight into keyword rank performance. Your enterprise SEO strategy should have the ability to deliver this varied insight depending on who’s seeing it. Also, every role digests information differently – executives need dashboards; SEO practitioners love to get their feet into the data. An enterprise SEO system not only satisfies different levels of hunger for data but also serves it in recopies digestible to each audience and especially the CMO. Moving from understanding to action: Your campaign now has all the data, you have worked out how to present it in formats fine tuned to different audience...

Full article: http://searchenginewatch.com/article/2230339/Best-Practic...

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