3 Tips for Email Gold

Research the Newsletter: Follow three or four sources of industry or local news. You can also use your blog as a source. Review those sites and select news that is relevant to your customers. You want general news stories, not anything too specialized or technical. Write the Newsletter: Write a good intro story and when appropriate, add your analysis and point out how the news may impact your customers’ businesses. For those customers who may want more information, provide a link to the full article. Send the Newsletter: Now plug the content into a pre-defined email newsletter template and send. Make sure you enable “forward to a friend” so that it is easy to get referrals from current customers.

Full article: http://www.searchenginejournal.com/email-gold/53435/

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