06 Dec '12, 1pm

The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place

The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place

People have strongly criticized Google for confusing local marketers by having two places to update and enhance local business information (Google Places, Google+ Local Pages). But there’s also something confusing about what Microsoft appears to be doing in local listings management. The company appeared to be trying to establish the Bing Business Portal as the definitive place to claim, correct or enhance local business information on Bing. But Microsoft’s relationship with Nokia has complicated things. Nokia has a comparable local listings on-boarding mechanism called “Nokia Prime Place .” Prime Place is an entry point for local data and listings management for Nokia Maps. Here’s how Nokia describes the role of Prime Place: Prime Place enables business owners to add their business listing free of charge to Nokia Maps on web and mobile, share opening hours, website and co...

Full article: http://searchengineland.com/the-mysterious-relationship-b...

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