06 Dec '12, 2pm

5 SEO Audit Considerations For Publishers & News Sites

5 SEO Audit Considerations For Publishers & News Sites

Give a really specific example of how this would work for an existing page on their site. This will allow them to see that you’re not “keyword stuffing,” but rather, just taking more popular terms into consideration and determining whether you can fit them into the copy naturally and logically. Stress that there’s no need to “force” variations that don’t fit or are illogical (and that actually this will be worse for SEO as it likely makes the article less sharable) See if you can find and reference a good, relevant example of a site that’s creating good content but also incorporating some relevant keyword variations (preferably in a closely related niche) so that they can see it’s not just C level content that’s well researched and optimized

Full article: http://searchengineland.com/five-key-considerations-in-co...

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