06 Dec '12, 10am

8 Changes to Google AdWords in 2012 You Shouldn’t Miss

8 Changes to Google AdWords in 2012 You Shouldn’t Miss

Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of unpaid listings. This roundup covers eight key changes introduced to AdWords in 2012: Google Shopping and Product Listing Ads Overhauled Location Targeting Dynamic Search Ads Enhanced Sitelinks Offer Extensions Dynamic Display Ads Mobile App Extensions AdWords for Video 1. Google Shopping and Product Listing Ads Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results. This year, Google shifted those results to be entirely commercial and rebranded it Go...

Full article: http://searchenginewatch.com/article/2230042/8-Changes-to...

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