22 Mar '17, 12pm

Increase Your E-Commerce Conversion Rate Using Google Analytics

A small increase in your website’s conversion rate can mean a giant impact on your company’s bottom line. The best way to affect conversions is by using historic data to create a theory, then test that theory, measure the results, and adjust as necessary. Google Analytics is an excellent tool that can provide comprehensive data to act on in this regard. Although they now offer a paid premium product (Analytics 360 Suite ), their fully-functional base product, Google Analytics, is still incredibly useful — and free . Ready to boost your e-commerce conversion rate? Segmentation by Traffic Source Understanding the relationship of referring traffic sources to conversions is crucial. The data behind it will show you where to prioritize efforts. Google Analytics allows users to track the how, when, and where: How people are coming to the website When they come to the website Fro...

Full article: https://www.searchenginejournal.com/how-to-increase-your-...

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Google Analytics Tips to Increase Conversion Rate

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