19 Mar '17, 11pm

What is Amplification In Digital Marketing?

What is Amplification In Digital Marketing?

Amplification: The Key Ingredient to a Successful Digital Marketing Campaign Posted on May 16, 2016 by Stoney G deGeyter If you were to take everything that web marketers do, they could all fall into two buckets: optimization and promotion. Optimization Optimization is the “easy” part. Yeah, good SEO requires a lot of knowledge and skill, but it’s pretty straight forward. It is encompassed largely by (often repeatable) tasks that have a beginning and an end: Keyword research, on-page optimization, architecture fixes, user experience optimization, etc. Promotion This is what makes the optimization get noticed. In fact, even the best optimization is dead in the water without promotion. Or as I like to call it: amplification. That’s really what it is. “Promotion” is too… I don’t know, light. We know what it means, but it barely registers a beat. Web marketing needs more than ...

Full article: http://www.polepositionmarketing.com/emp/amplification-ke...

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