19 Mar '17, 1pm

Google launches new effort to flag upsetting or offensive content in search

Remember that users of all ages, genders, races, and religions use search engines for a variety of needs. One especially important user need is exploring subjects which may be difficult to discuss in person. For example, some people may hesitate to ask what racial slurs mean. People may also want to understand why certain racially offensive statements are made. Giving users access to resources that help them understand racism, hatred, and other sensitive topics is beneficial to society. When the user’s query seems to either ask for or tolerate potentially upsetting, offensive, or sensitive content, we will call the query a “Upsetting-­Offensive tolerant query”. For the purpose of Needs Met rating, please assume that users have a dominant educational/informational intent for Upsetting­-Offensive tolerant queries. All results should be rated on the Needs Met rating scale ass...

Full article: http://searchengineland.com/google-flag-upsetting-offensi...

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