05 Dec '12, 5pm

Dear Social Media, Your 15 Minutes of Fame Are Up

When Facebook hit the scene for businesses, everyone was in a frenzy to get a Facebook page and businesses spent countless hours and dollars listening to self-proclaimed “Social Media Experts” on what they should be doing. Almost three years later, these experts are still grasping for some kind of evidence that their advice is generating a return on investment for their clients. I’ll admit, when Facebook Business Pages started getting popular, I was convinced this was going to change the map. Finally, something to shake up our conventional thought-process and get businesses to interact in a new way and change the competitive landscape. Well, not quite. The Good Social media has done one amazing thing for businesses: it’s forced them to rethink customer service. Everyone (for the most part) has gotten better at it. Don’t like the customer service you received on the phone w...

Full article: http://www.seomoz.org/ugc/dear-social-media-your-15-minut...

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