05 Dec '12, 5pm

After Panda & Penguin, is Google Living Up to Its Great Expectations?

After Panda & Penguin, is Google Living Up to Its Great Expectations?

It all starts with Google, doesn’t it? Not really – it’s all about Google today because Google is the most used search engine. Google, like any other software, evolves and corrects its own bugs and conceptual failures. The goal of the engineers working at Google is to constantly improve its search algorithm, but that’s no easy job. Google is a great search engine, but Google is still a teenager. This article was inspired by my high expectations of the Google algorithm that have been blown away in the last year, seeing how Google’s search results “evolved.” If we look at some of the most competitive terms in Google we will see a search engine filled with spam and hacked domains ranking in the top 10. Why Can Google Still Not Catch Up With the Spammers? Panda, Penguin, and the EMD update did clear some of the clutter. All of these highly competitive terms have been repeatedl...

Full article: http://searchenginewatch.com/article/2229988/After-Panda-...

Tweets

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GREAT BRITTON

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