05 Dec '12, 1pm

KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App

KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App

A few years ago VCs and entrepreneurs believed that there was an opportunity to disrupt online search, to offer a more compelling or next-generation experience. Companies like Powerset, which was sold to Microsoft, were among a class of search insurgents that spoke broadly about the opportunity to go beyond what Google was doing. That battle for the hearts and minds of users on the PC was essentially lost. The fight has now shifted to mobile with the advent of Siri, “personal assistants,” ambient discovery and predictive search. Google is evolving along these lines as well with enhanced voice search and Google Now. Yet despite the more recent failures of novel mobile search engines such as Taptu and Do@ , a new crop of players is making a run at Google and mobile search. Making the familiar argument that “mobile search is broken” and that “10 blue links” are poorly adapted...

Full article: http://searchengineland.com/kickvox-makes-a-run-at-mobile...

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