05 Dec '12, 12am

Ask’s New App Search To Be Powered By Quixey

Ask’s New App Search To Be Powered By Quixey

Quixey and Ask have entered into a deal in which apps from Quixey’s database, whether for mobile or the PC, will be integrated into search results. It’s going live today and should be rolling out now, although it’s not yet live for me. Apps in Ask search results will be from Android, iOS, Windows Phone and Blackberry. Tomer Kagan, co-founder and CEO of Quixey , says that apps can equally be “answers” to search queries. Apps thus become one more content category for end users. While app search has existed for some time in specialized sites and app stores, the further mainstreaming of app search in this way will be helpful for everyone. In the near term the Quixey data in search results will be conservatively triggered. They’ll be threaded into results (with some A/B testing going on). There will also be a new “apps” tab at the top of the page. When platforms (“Windows Phone...

Full article: http://searchengineland.com/asks-new-app-search-to-be-pow...

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