04 Dec '12, 7pm

What's The Real Value Of Local TLDs For SEO?

What's The Real Value Of Local TLDs For SEO?

The history of using local Top Level Domains (TLDs) for multinational SEO benefit is a long one. However, with the extensive localisation controls provided in Google’s webmaster tools these days, is there still a case for multinational strategies using local TLDs for SEO benefit? Are there any remaining benefits for local TLDs in Multinational Optimisation? A History Of TLD Optimisation Back in 2005, Google’s emerging webmaster guidelines advocated the use of local TLDs for content intended for a particular country. This meant, for example, that to target French language content to France, hosting it on example.fr would be beneficial as the TLD was the major factor considered when localising content . At the time, Google also advocated hosting on an IP in the target country and made it clear that it was also essential to tag up content with meta language tags so Google cou...

Full article: http://searchengineland.com/whats-the-real-value-of-local...

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