04 Dec '12, 10am

6 AdWords Enhancements Offer More Insights, Efficiency

6 AdWords Enhancements Offer More Insights, Efficiency

In paid search marketing, the goal at all times is to drive better results. You spend your time pouring over data looking for that one data point that will help you achieve those better results. In order to focus your time on finding that data point you need two things: Tools that drive efficiency so you can spend more time looking for that insight. Access to incremental insights that provide you the ability to see new data points providing better opportunities to optimize. Google has recently spent some time upgrading AdWords to provide tools that help on both the efficiency and insights categories. Here are a few that you might want to take advantage of. Insights Campaign Diagnostics: Now AdWords will alert you proactively if you're about to make a change to your account that might have a negative reaction. For example, adding a negative keyword that will inadvertently b...

Full article: http://searchenginewatch.com/article/2229204/6-AdWords-En...

Tweets

3 “Big” Web Enhancements B2B SEO’s Should Budge...

searchengineland.com 05 Dec '12, 2pm

With the Thanksgiving holiday behind us, B2B marketers must now focus on wrapping up 2012 and preparing projections and bu...

8 Changes to Google AdWords in 2012 You Shouldn’t Miss

8 Changes to Google AdWords in 2012 You Shouldn...

searchenginewatch.com 06 Dec '12, 10am

Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wi...

How an AdWords expert uses Google Analytics data

How an AdWords expert uses Google Analytics data

adwords.blogspot.com 06 Dec '12, 5pm

is a measure of how many of your visitors look at just one page of your site, then leave without going anywhere else. If y...

SearchCap: The Day In Search, December 6, 2012

searchengineland.com 06 Dec '12, 10pm

Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones One of the persistent criticisms of Windows t...

AdWords Christmas List: 6 New Features Google Should Add in 2013

AdWords Christmas List: 6 New Features Google S...

searchenginewatch.com 11 Dec '12, 2pm

What’s on your Christmas list this year? For me, what I really want to unwrap are a few gifts from Google. My 2013 wish li...

Ruby Weekly 122 is chock full of awesome stuff....

rubyweekly.com 06 Dec '12, 2pm

Straight from Matz: "Since there still remain undefined corner case behavior in refinements, and the time is running out, ...

Air Jordan XX8: Designer Insights:

youtube.com 04 Dec '12, 12am

Close Your browser is not supported by YouTube and it needs to be updated. Learn more . Air Jordan XX8: Designer Insights ...

Daily Search Forum Recap: December 6, 2012: Her...

seroundtable.com 06 Dec '12, 9pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...

#Tech New Wireless Power Transmission Method Improves Efficiency of Entire System

#Tech New Wireless Power Transmission Method Im...

techon.nikkeibp.co.jp 04 Dec '12, 9am

New Wireless Power Transmission Method Improves Efficiency of Entire System Dec 4, 2012 16:42 Hiroki Yomogida, Nikkei Elec...

Energy Efficiency and a Cold Marriage

renewableenergyworld.com 03 Dec '12, 3pm

We know energy efficiency can save the world, but can it save a marriage? Leave it to the New York State Energy Research a...

Google Asks For Your AdWords Christmas Wish List

seroundtable.com 17 Dec '12, 1pm

Eric, the Google AdWords Community Manager, posted a thread at Google AdWords Help asking advertisers for their wish list....

6 Super Time-Saving Tips to AdWords PPC Management

6 Super Time-Saving Tips to AdWords PPC Management

searchenginewatch.com 28 Nov '12, 12pm

It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screami...

A free month of advertising from AdWords Express

adwords.blogspot.com 28 Nov '12, 5pm

The holidays are a busy time for everyone, and small businesses are certainly no exception. To help businesses reach new c...

Not a win-win: FranklinCovey sued for bidding on on Google Adwords

Not a win-win: FranklinCovey sued for bidding o...

domainnamewire.com 06 Dec '12, 3pm

Seven Habits company faces lawsuit over Adwords bidding. Perhaps the eighth habit of highly effective people should be “no...

GE, the 'Industrial Internet' and radical efficiency

GE, the 'Industrial Internet' and radical effic...

greenbiz.com 03 Dec '12, 1pm

General Electric’s chairman and CEO, Jeffrey Immelt, addressed a crowd of innovators in San Francisco last week, talking a...