6 AdWords Enhancements Offer More Insights, Efficiency

In paid search marketing, the goal at all times is to drive better results. You spend your time pouring over data looking for that one data point that will help you achieve those better results. In order to focus your time on finding that data point you need two things: Tools that drive efficiency so you can spend more time looking for that insight. Access to incremental insights that provide you the ability to see new data points providing better opportunities to optimize. Google has recently spent some time upgrading AdWords to provide tools that help on both the efficiency and insights categories. Here are a few that you might want to take advantage of. Insights Campaign Diagnostics: Now AdWords will alert you proactively if you're about to make a change to your account that might have a negative reaction. For example, adding a negative keyword that will inadvertently b...

Full article: http://searchenginewatch.com/article/2229204/6-AdWords-En...

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