04 Dec '12, 6am

95% of Tech Consumers Use Social Media [Study]

95% of Tech Consumers Use Social Media [Study]

A new study from IDG Research Services has found that 95 percent of technology consumers use at least one type of social media. "The Echo Effect: Understanding the Value of Tech Buyers" study surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld. Among the study's findings IDG found that 44 percent of consumers said that exposure to technology products in social media positively affects their likelihood of purchase. Another 40 percent of respondents said they have a sense of technology brand loyalty to the brands they've positively dealt with through social media. The report also found that 42 percent of those surveyed would be willing to recommend a brand to others if they've been affected positively by the firm's social media presence. Consumers find the best way to promote products through social media is for marketers to answer their following's qu...

Full article: http://searchenginewatch.com/article/2229210/95-of-Tech-C...

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