03 Dec '12, 11am

Building a Video SEO Strategy

Building a Video SEO Strategy

From some tests I’ve run at Distilled, I think there’s reasonable grounds to believe that YouTube algorithmically rate channels based on the cumulative and average “quality” of the content uploaded. Practically speaking, if your videos have all been very popular, your channel and new uploads will tend to rank very well. Conversely, if your channel has lots and lots of videos on it, few of which get much traction, then the SEO consequence is negative. Therefore, adding a whole bank of product videos (most of which probably won't do very well) can serve to dramatically devalue your channel. It’s possible to mitigate against this by creating a new channel for your product videos (as Zappos have done ), but you run the risk of setting this channel up for failure to a greater or lesser extent.

Full article: http://www.seomoz.org/blog/building-a-video-seo-strategy

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