How Can You Show Potential SEO Clients That You’re Trustworthy?

How Can You Show Potential SEO Clients That You’re Trustworthy? -

How Can You Show Potential SEO Clients That You’re Trustworthy?

Search engine optimization (SEO ) is not unlike a lot of businesses. When it’s “hot”, everyone wants to jump on the bandwagon. How many people wanted to build the next Google, Facebook, or [insert company name here]? Same for SEO. One of the chief reasons why I have written so many columns on SEO, and involved myself with speaking/moderating at conferences and even teaching SEO is to try and show some “thought leadership”, and differentiate my company from those that send out cringe-worthy emails boasting their prowess and guaranteeing “top 10 Google rankings, overnight!” Still, though, it seems like a good percentage of people laying claim to “doing SEO” really don’t. And, because their rates are typically very favorable (read: “cheap”), a lot of business owners are inclined to give them a shot. Then, months later, they realize that not much is happening/changing and they...

Full article: http://searchenginewatch.com/article/2228843/How-Can-You-...

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