01 Mar '17, 4pm

The value of search across the modern consumer decision journey

The value of search across the modern consumer decision journey

As search continues to evolve and play integrated roles farther up the funnel, it still dominates within bottom-of-funnel conversion activity. According to a Forrester Consumer Technographics survey from Q1 2016, 49 percent of consumers reported that they rely on search to inform purchase decisions, and 19 percent of respondents identified search engines as the most influential source in driving their purchase decisions. In partnership with Pepperjam and Bing Ads, an attribution analysis study found that 58 percent of the time search is the final or only event within a purchase path, showing the value that search brings at the end of the decision journey.

Full article: http://searchengineland.com/value-search-across-modern-co...

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