28 Feb '17, 1pm

Your Keywords Are Not What You Think: How Google Query Refinement Works

Let's try and see how the actual refinement process works on the "oscar" example. When you type in "oscar" in Google, it will go on and collect a number of search results that literally match the query. For the purpose of this example, let's say this number is 100. Each of the 100 search results is assigned a score estimating their relevance to the original query ("oscar"), likely based on the traditional on- and off-page SEO factors. Next, Google will go and identify the topics, or semantic clusters, these pages belong to; for "oscar", such clusters may be: "Academy Awards", "Oscar the name", "oscar the fish", and perhaps a number of smaller ones. Somehow, Google has to figure out which of these concepts you are interested in — and this is where things get interesting.

Full article: https://www.link-assistant.com/news/keyword-refinements.html

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