28 Feb '17, 11am

Bad Ads Usage Practices That Can Hurt Your SEO by @AdamHeitzman

Bad Ads Usage Practices That Can Hurt Your SEO by @AdamHeitzman

Be strategic on placement : The main reason you are getting traffic to your website is because of the content on the site, so make sure your ads don’t distract from the main focus. This could increase bounce rate if not thought through. Go above and to the left : Studies have shown that an ad receives the most views at the top of the page, followed by left, then right placements above the fold. Now I know I mentioned above the fold ads as an issue, but it’s only an issue if it pushes down or distracts from the main contents of the page, providing a poor user experience. Make ads look like ads : You want your ads to compliment the styling of your website but you don’t want to mislead users to click on ads specifically to generate clicks. This causes dissatisfaction from a user perspective. Less is more : Placing a great deal of ads on a webpage might make the page look clut...

Full article: https://www.searchenginejournal.com/bad-ads-usage-practic...

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