27 Feb '17, 2pm

by @phill_mackie

Apps – Links shared and activated in mobile apps can appear as direct traffic. SMS / Chat – A link sent through a messaging program or through text can end up in the direct bucket. Social Media – Social media has made reporting difficult for SEO professionals. Not only can the traffic be misattributed but some social media platforms have begun hosting links on their own site. Facebook’s Instant Articles are a type of this in-app visit. Email – The link to the cat meme sent by your coworker doesn’t necessarily provide the site you visit with that referral data. Secure Browsing or Incognito Mode – Some web users can cloak their referral data through “incognito” browsing or browsing securely. Bots – They are here and numerous. Bots are notorious for complicating analytics data and they are no exception when it comes to Dark Traffic. HTTPS to HTTP – Traffic that travels from a...

Full article: https://www.advancedwebranking.com/blog/when-direct-traff...

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