26 Feb '17, 10pm

The myth of the duplicate content penalty

Duplicate content doesn’t cause your site to be penalized. Googlers know that users want diversity in the search results and not the same article over and over, so they choose to consolidate and show only one version. Google actually designed algorithms to prevent duplicate content from affecting webmasters. These algorithms group the various versions into a cluster, the “best” URL in the cluster is displayed, and they actually consolidate various signals (such as links) from pages within that cluster to the one being shown. They even went as far as saying , “If you don’t want to worry about sorting through duplication on your site, you can let us worry about it instead.” Duplicate content is not grounds for action unless its intent is to manipulate search results. About the worst thing that can happen from this filtering is that a less desirable version of the page will b...

Full article: http://searchengineland.com/myth-duplicate-content-penalt...

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