26 Feb '17, 5pm

From the archives: How has #pagerank changed and how can you assess the authority of a website without it?

From the archives: How has #pagerank changed and how can you assess the authority of a website without it?

As an SEO expert or even a new link builder, attempting to build the popularity and authority of your client’s website can be very challenging given Google’s heavy restrictions and punishments on black hat tactics. What may seem like a great outlet where you can share a new piece of content or resource listing can also possibly be unhealthy and potentially detrimental for your backlink profile . New tools are often adopted into SEO best practices and others have gone away. Google PageRank Toolbar, a common tool once heavily relied on in determining a site’s authority, may be just one of those that may have become obsolete.

Full article: http://www.verticalmeasures.com/link-building/how-to-asse...

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