26 Feb '17, 12pm

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries , particularly since mid-2015. Hyperlocal targeting, or marketing to customers within your area based upon their location, has the potential to help brands answer the immediate needs of their prospects. Understanding how to optimize your content for these users can provide brands with an excellent opportunity for success. Google has also been showing signs of pushing people toward hyperlocal. Back in 2016, Barry Schwartz reported a noticeable reduction in the number of pages offered for Google Maps search results, suggesting a...

Full article: http://searchengineland.com/rise-hyperlocal-marketing-201...

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#HyperLocalMarketing is soaring in 2017: 5 tips...

searchengineland.com 25 Feb '17, 5am

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers...

Hyperlocal marketing will soar in 2017: 5 tips ...

searchengineland.com 21 Feb '17, 3pm

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers...

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