25 Feb '17, 9pm

iOS

Google’s flagship app for iOS can finally surface AMPs in search results. One year after AMP technology being released, Google’s mobile app on one of the top two mobile platforms is now able to return the instant-loading pages in search. AMPs in Google’s iOS app will be marked with the familiar lighting bolt icon you’re used to seeing in mobile search elsewhere. With news coming out recently that AMPs are driving 7% of traffic to the web’s top publishers in the US, it’s clear the technology has momentum behind it. With new support for AMPs in Google’s iOS app it’s possible we could see this percentage spike over the coming months. Additional Updates to Google’s iOS App In addition to support for AMPs, Google has released a couple of other updates to its iOS app. When searching for local establishments, you can now filter results by “Top Rated” and what’s “Open Now”. So now...

Full article: https://www.searchenginejournal.com/googles-ios-app-retur...

Tweets

@MattGSouthern, @sejournal

@MattGSouthern, @sejournal

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