25 Feb '17, 7pm

How to write PPC text ads in 2017’s sophisticated environment https://t.co/LGzmXJcNF0

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved to the point where you must consider many different components. Between devices, formatting, ad extensions and audience types, writing effective ad copy is more reliant on multiple factors than ever before. Just last month, AdWords rolled out IF functions to add another layer of ad customization. This feature allows advertisers to change the ad message depending on the user’s device. For example, a user searching on a mobile device could see a message that says, “Shop from your phone,” while the desktop message may say, “Shop our selection.” An example of an ad using the IF function This mea...

Full article: http://searchengineland.com/write-ppc-text-ads-2017-26896...

Tweets

Renault Zoe Price Slashed In Portugal — ZE 40 Intens Flex Down To €17,560 https://t.co/xgJFhea6Du

Renault Zoe Price Slashed In Portugal — ZE 40 I...

cleantechnica.com 26 Feb '17, 9pm

To explain that last bit more: “Renault usually advertises the Zoe a lot more seriously in the summer, probably because te...

How to write #PPC text ads in 2017's sophistica...

searchengineland.com 19 Feb '17, 9am

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple...

How to write #PPC text ads in 2017’s sophistica...

searchengineland.com 18 Feb '17, 1pm

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple...

How to write #PPC text ads in 2017’s sophistica...

searchengineland.com 18 Feb '17, 8am

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple...

How to write PPC text ads in 2017's sophisticat...

searchengineland.com 17 Feb '17, 4pm

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple...

#environment

#environment

cleantechnica.com 27 Feb '17, 1pm

Mental health professionals have broken from their own industry’s gag order to try to make it clear to the public that we ...

A review of free PPC reporting solutions from Google

A review of free PPC reporting solutions from G...

searchengineland.com 25 Feb '17, 7pm

There are several free reporting solutions from Google that can help PPC account managers with the creation of reports for...

AdWords Expanded Text Ads could get even longer...

searchengineland.com 02 Mar '17, 6pm

If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get yo...

Is your #SmallBusiness taking advantage of text ads?

Is your #SmallBusiness taking advantage of text...

123-reg.co.uk 04 Mar '17, 9pm

Use those extra characters wisely. You might be tempted to take the easy road, and reuse old text ads, combine description...

The sophisticated SM-6 missile recently added a...

raytheon.com 26 Feb '17, 11pm

Sophisticated Multi-Mission Warfare The SM-6® missile delivers a proven over-the-horizon defensive and offensive capabilit...

#ruby #rubyonrails

rubyflow.com 07 Mar '17, 3pm

Rearmed-JS - Write your Javascript in a natural way like you write your Ruby code! by Weston Ganger — Today When your work...

Want to know what Google's most expensive keywo...

ppcblog.com 03 Mar '17, 7pm

I have a long comment (sorry) but it is what I always think of when I see “insurance” at the top of these lists. I was tal...

This month's @Sierra_Magazine is about the relationship between food & the environment

This month's @Sierra_Magazine is about the rela...

sierraclub.org 02 Mar '17, 9pm

Allan Savory Says More Cows on the Land Will Reverse Climate Change. Science Says Otherwise. A critical look at the holist...

6 steps to creating high converting native ads

6 steps to creating high converting native ads

searchengineland.com 01 Mar '17, 11pm

Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping u...