25 Feb '17, 1pm

How to Repurpose Your #Content Like a #Champion

It’s hard to continuously come up with new ideas. Especially great ideas. In content marketing, it’s all about the idea. A great idea that engages people is the real key to content marketing success. It’s not about the content type or format or what platform it’s published on. Some companies don’t have the time, resources, and money to create new content. The solution? Repurpose your existing content! Hollywood loves repurposing. How many prequels, sequels, reboots, and remakes have you watched just in the past year? But there’s a reason why Hollywood does this: they’ve figured out they don’t need to come up with new ideas. Those movies were successful. They made money. They are proven ideas. You should do the same thing with your proven content. Why reinvent the wheel when you can just realign it? Here’s how to repurpose your most successful content like a champion. This ...

Full article: https://www.searchenginejournal.com/content-repurposing-p...

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How to Repurpose Your Content Like a Champion by @MrDannyGoodwin

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