30 Nov '12, 8pm

Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes

Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes

3) Not utilizing custom variables which are so powerful. For e-commerce you can track membership levels, people who put items in their cart, or even visitor ID numbers (making sure you’re abiding by the Google Analytics terms of use, of course). For blogs, you can track commenters as a separate segment of your visitors, popular categories, tags, level of engagement – you name it. If Google Analytics doesn’t automatically segment your data the way you want it to, custom variables can help you get there. And if you are not sure how to implement or work with custom variables, my classes will fix that! ☺ I love what I do and I love to help people understand how Google Analytics can help them be more impactful in their organization, and generally better marketers, analysts and developers.

Full article: http://www.searchenginejournal.com/trench-warfare-google-...

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