23 Feb '17, 1pm

Hotel SEO: Five steps to optimizing hotel deals and listings

Hotel SEO: Five steps to optimizing hotel deals and listings

Rate Parity: HPAs are a good tool to compare your pricing with other hotels and online travel agents (OTAs). HPAs bring rate parity to the fore and provide the most recent, complete and relevant information to visitors. Value for your cash: The return on HPA has consistently been higher than core paid search campaigns. Online travel agent presence weakened: HPA enables smaller hotels the opportunity to show up right next to the OTA listings. The most attractive feature of HPA’s is that it allows guests to book directly from your hotel instead of via a third party site such as a travel agency.

Full article: https://searchenginewatch.com/2017/02/23/hotel-seo-five-s...

Tweets

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New hotel opening: Mandarin Oriental unveils plans for Mana’olana Place in Honolulu, Hawaii https://t.co/aafRsve3rA

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