30 Nov '12, 2pm

How To Make Your Ads Big & Strong With Sitelinks

How To Make Your Ads Big & Strong With Sitelinks Written by Chris LaRoche Add Comment So you’ve crafted the perfect set of ads and you’ve pushed them live, you go to take a look at them in the wild, and you find that your competitors’ ads are showing up with all these bonus links below them, making your ad look scrawny and weak by comparison. What you’re missing are sitelinks . Behold how much stronger an ad with sitelinks looks compared to one without: Adding sitelinks to a campaign is simple enough, so here are the two approaches we generally take to determine what we want our sitelinks to be. The “Top Performing Pages” Method For this method, Google Analytics is going to be your buddy. Open it up and select your overall profile, which should combine all organic and paid traffic. We’re going to be looking for the top-performing pages and don’t very much care where they c...

Full article: http://www.seerinteractive.com/blog/how-to-make-your-ads-...

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