30 Nov '12, 8am

Is Google Trust Being Scroogled?

Is Google Trust Being Scroogled?

Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled ” campaign. The campaign publicly points out, correctly , that Google Shopping results are entirely paid inclusion products here in the U.S. This is all before they are set to expand into further countries in 2013 . Bing’s Merchant is their answer to Google Shopping. And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants . As such, there may be merit to what at least one industry pundit has cited a "pot calling the kettle black ." In fairness, merchants will continue to be listed in Google’s free web search results, but it is a reversal of Google’s philosophy for the sake of quality and adherence to rules. This is similar to Apple’s rules for the App Store in charging to enroll before subm...

Full article: http://searchenginewatch.com/article/2228564/Is-Google-Tr...

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