20 Feb '17, 12pm

5 Ways to Use Content Curation in Social Media

Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits. Why Social Media Content Curation Matters Curation helps you survive two social media perils — overcrowded social media feeds and the crime of sounding too self-obsessed. It also helps you build invaluable relationships while providing value to your audience. Curated content can help you engage social media fans and newsletter subscribers by moving beyond your expertise and sharing with them insights and ideas fr...

Full article: https://www.searchenginejournal.com/successful-social-med...

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