16 Feb '17, 7pm

5 Tips to Navigating the Constantly-Moving Mobile Market - Search Engine Journal

5 Tips to Navigating the Constantly-Moving Mobile Market - Search Engine Journal

Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement. Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps. Here are five tips to help navigate this landscape successfully. Keep Your Mobile Site Simple The first order of business to creating a mobile-friendly marketing strategy is optimizing your website. While a responsive design is important for any format, it is especially crucial for mobile. I...

Full article: https://www.searchenginejournal.com/5-tips-navigating-con...

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