16 Feb '17, 12pm

I, Search: How AI Will Transform the Landscape of SEO by @jeremyknauff

I, Search: How AI Will Transform the Landscape of SEO by @jeremyknauff

There’s an interesting phenomenon on the horizon and that’s crossing over the point where Google’s AI takes over and begins creating its own factors and ranking signals. Historically it’s been a game of cat-and-mouse between those at Google who develop their ranking algorithms and SEOs who seek to understand them and optimize for them. This game was based on a core principle that the algorithm itself was a knowable thing; a very complex formula that applied weights to various attributes, and that could be reverse-engineered with enough time. Of course, no one had that time between updates but the core principle was that it could be and that at least the basic signals and approximate weights could be understood and optimized around. The interesting thing about an AI-dominant environment is that even the engineers of the AI itself can never fully compute how the machine got ...

Full article: https://www.searchenginejournal.com/search-ai-will-transf...

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