15 Feb '17, 4pm

4 Reasons to Align Paid Search with SEO

Home > Brick Marketing Blog > SEO > 4 Reasons to Align Paid Search with SEO 4 Reasons to Align Paid Search with SEO Written by Nick Stamoulis Search engine marketing (SEM) is comprised of two functions: paid and organic. As an SEO firm, we’ll obviously tell you how important the organic function is, but that isn’t to discredit the paid function. The best SEM campaign utilizes both and ensures that they aren’t operated in silos. There are many reasons to align a PPC campaign with an SEO campaign: The landscape of the SERP In the past year, Google made some big changes to how the search engine results page looks, namely the fact that it dropped paid ads from the right side of the screen on desktop computers and shifted them to the top and bottom of organic results only. The result was that there are now four paid results at the top of the page, instead of the previous three....

Full article: http://www.brickmarketing.com/blog/align-paid-seo.htm

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